What has been your experience of Vodafone's use of social media?
Once you have left a comment, please move on to the next topic. The next topic is 'Building a social media framework.' This page can be located by clicking on the appropriate tab above.
i'm not a Vodafone customer so I'm not sure how much knowledge I can share. However my friends who are on Vodafone say that there are some neat forums where Vodafone have uploaded videos and responses to FAQ. seems like a good use of social media to me?
ReplyDeleteI've come across Vodafone's facebook group before and was impressed by the media incentives that prompt people to like the fb group and become more involved. The last one I saw gave a behind the scenes look at silverston with the racing drivers who vodafone sponsor.
ReplyDeleteZero. I am not a Voda customer and haven't come accross it in the wider context.
ReplyDeleteBefore researching Vodafone for my diss, I had little awareness of Vodafone's online engagement mainly because my experience of social media came in the main from one social networking site: facebook. Having explored Vodafone's online social media presence I have since realised that they are involved on many different social media mediums including Facebook, Twitter, forums, youtube etc. Has anyone noticed Vodafone on any of these mediums? If so, what has your experience been?
ReplyDeleteI've not noticed vodafone's online presence at all. But to be fair, what are they going to do? The only online campaigns I pay any attention to on the web are the ones that focus more on the online experience and entertainment rather than the product. For instance, Philip's online video/advertisement 'Carousel'. This was a brilliant video (camera moving through a static bank robbery), that used the internet to engage it's viewers - the video player was the shape of the tv, which glowed showing off the ambient lighting.
ReplyDeleteUnless vodafone is willing to take a risk and invest more in the creative and ground breaking, their online and social media will just be ignored.
I have not been a voda customer. so I wouldn't comment...
ReplyDeleteI'd only seen it on Twitter as a customer service channel, seems like a well executed system.
ReplyDeleteI would mirror some of the above comments, I have never noticed Vodafone's presence on any social media platform and would never actively seek them out.
ReplyDeleteI know that vodafone Ireland has lots of social media platforms, twitter, consumer forums but the facebook page is pretty much the one that I use the most.
ReplyDeletethey have updates and funny video's all the time and everyone just posts all their thoughts about the brand and problems they have there
recently vodafone was a sponsor at Oxegen, one of the biggest (and wettest) music festivals in Ireland and they had lots of competitions, and info about the weekend on the facebook page. there's lots of photos up now too...insane weekend when you see all the stuff that went on :P
Having had a job as a social media manager for the technology company over the last six months I have had a feel for brands use of social media...Vodafones efforts however have eluded me!
ReplyDeleteThat would lead me to believe there efforts have not been far reaching.
I have seen vodafone on facebook, on my homepage and I didn't follow the link as I am not a customer.
ReplyDeleteI do think that using facebook is a good idea, and if I was going to change my service provider I would look on facebook as O2 also has a page, but I don't know how many other providers do.
I can't recall ever coming across Vodafone...
ReplyDeleteI am a Vodafone customer but haven't ever come across nor made an effort to find their use of social media. I read above, however, that there are perks and benefits for getting involved in their social media streams so maybe next time I'm on Facebook I'll have a quick browse. I love a freebie.
ReplyDeleteThrough some fairly questionable techniques companies are able to identify the characteristics of social media users.. based on these characteristics ad companies can identify the interests of users and target the individuals accordingly....
ReplyDeletefor instance i'm interested in F1 and I tend to get a lot of F1 related brand ads on FB.. like Santander, ING, Fiat and Vodafone..
with vodafone being one of the major team sponsors in the sport, a lot of F1 enthusiasts identify with the brand..
So even though the way companies target individuals through social media (through the use of their personal information) is fairly questionable, from the companies point of view it is a cheap and effective way to reach out to individuals that may identify with their product..
Rob Dunn, as a Vodafone man myself, I would totally suggest checking out Vodafone's social media presence. Here is a link to their facebook page, on this page they have 'quick links' to all their social media platforms. http://www.facebook.com/#!/vodafoneUK?ref=ts
ReplyDeleteI get the impression that through social media, Vodafone are able to really give greater customer support and make the customer more loyal to the brand
I am a Vodafone customer but not because I have been impressed, or even seen much in the way of social media on the internet. Because I am a customer, I often get emails promoting Vodafone's links with large events such as festivals around the UK, but without this I wouldn't have much of an idea about them.
ReplyDeleteI am a vodafone customer, and I have never noticed a strong presence on social media sites. I have perhaps seen the very occasional advert on Facebook, but nothing that could be constituted as a campaign befitting an organisation of this size and customer base
ReplyDeleteI imagine that Vodafone do use social media sites, as they are a modern technological company, but it cannot have been very impressive because i cannot think of a single time i have come across it. However, having said that, i'm not sure if i can remember any particular brand having a strong brand image within social media. Perhaps they don't focus on it much or perhaps they do a bad job of it. Maybe people are not prone to taking in much brand information when they are on a social media site
ReplyDeletei agree with what it seems everyone is saying, I cant think of any examples of vodafone doing anything particularly exciting using social media as a promotion tool... :S
ReplyDeleteI am not a Vodafone customer, however, after a recent comment by an anonymous user on this blog, I did check out their facey b page... What struck me was the use of people and brands that they sponsor to promote themselves. For instance, a video featuring Lewis Hamilton and the Formula One team Mclaren appeared on the main page creating a sense of familiarity. Additionally, I was quite impressed with the way you were encouraged to interact with the company through discussion on the forum. Spurred on I tried to visit my mobile phone providers facebook page which is O2, but struggled to find something similar. Therefore, Vodafone appear to be a market leader in getting themselves ‘out there’ when it comes to facebook.
ReplyDeleteSeen times when someone on facebook has 'liked' vodafone. This is it!
ReplyDeletePerhaps people have less of an awareness of vodafones online presence because their offline marketing does not exactly entice people to investigate the brand further. Look at nike for instance, they constantly link innovative and exciting adverts to their online sites, because their adverts are interesting I think that consumers will think the online presence is similar.
ReplyDeleteWhereas Vodafone adverts are, in all honesty, fairly boring. I admit you see them advertising at events like Oxegen and F1 which are exciting events, but vodafone itself is not portrayed as an exciting/interesting brand - so people are less likely to make an active search for their online communications.